With some 2 billion swing tickets produced worldwide to date, this mark of quality assurance is both recognized and trusted by leading retailers and consumers around the world.

In order to cater to today's smarter consumers, the Woolmark and Woolmark Blend standards have been revised.  Providing better quality from stricter standards and improved transparency, the reputation of the Woolmark brand for quality is ensured for the future.

Introducing Superior Merino
Woolmark licensees have the opportunity to join the AWI Club Membership program - providing access to the new Superior Merino™ and Superior Merino blend™ brands.

Representing some of the worlds best apparel fibre, the Superior Merino™ brand assures consumers that they are purchasing a garment made from 100% wool, of which 70% is verified Australian merino wool.

The new Superior Merino™ and Superior Merino Blend™ brands will integrate the highest standard of compliance, traceability and quality - designed to give confidence to retailers and consumers across the globe.

A completely natural fibre, the Merino fibre takes only a few years to decompose.  Most synthetics on the other hand, like the ubiquitous plastic bag, are extremely slow to degrade.

Every year, Merino sheep produce new fleece, making Merino wool a completely renewable fibre source.  Australian woolgrowers are actively working to improve efficiency and care for natural resources, which will ensure the sustainability of the Australian wool industry for generations to come.

Superior Merino offers the versatility to champion self-expression.
Why be a slave to someone else's style when Merino can give shape to your dreams.